Market Data Service International (MDSI) is a cycle industry business intelligence platform that provides near real-time retail sales data from point-of-sale transactions, in-store and online.

Through powerful analytics, MDSI is used by cycle industry businesses to improve market understanding; delivering efficiencies in stock, ordering and supply chain management for components and product lines. This reduces time that stock is held by cycle industry businesses, leading to improved cash flow, and greater resilience to market fluctuations and future shocks.

As a new spin out business, MDSI takes adapts a proven software product to the European market, starting with Europe's largest cycling market by value and volume, in partnership with its national cycle industry body,  ZIV. This responds to global brands who use the UK product who want European market intelligence.

Using AWS Quicksight and Snowflake technologies, MDSI gathers, cleans and analyses inventory and sales data.