Madrid 360: for sustainable mobility

Background

The purpose of granting these awards is to recognize good practices and initiatives that promote sustainable mobility and intermodality by promoting measures that promote non-polluting modes of transport, reduce emissions, minimize the polluting effects produced by road traffic and favor accessibility to services. The aim, therefore, is to distinguish and reward good practices and initiatives in mobility, both in the public and private sectors, seeking to promote and give visibility to the action plans and initiatives of individuals, public and private companies, institutions and any entity that is carrying out exemplary mobility projects. The recognition of those who promote changes, together with the sharing of these good practices, will promote greater progress and in less time, thus contributing to the achievement of the objectives of improving mobility more efficiently. Initiatives must have an impact on society and the environment and be active at the time of submission of the application. Projects in the development phase, whether partial or total, can also be submitted at the time of submitting the application.

The scope of action must be the municipality of Madrid, regardless of whether it may have also been applied in other countries, and its results, total or partial, must be verifiable.

Prizes

First prize, for the promotion of sustainable mobility:

• Amount: €20,000.
• Entities, both public and private, as well as individuals, who have carried out actions to promote sustainable mobility, facilitate the use of public transport, cycle routes, etc., may be submitted to this category.

Second prize, for the application of technology and innovation to promote sustainable mobility:

• Amount: €15,000.
• Entities, both public and private, as well as individuals, that have carried out activities that promote the use of innovation to promote sustainable mobility may be submitted to this category.

Criteria

First prize, for the promotion of sustainable mobility:

1. Overall quality of the initiative and coherence. (It will be scored from 0 to 10 points). The quality of the project presented will be assessed, as well as the technical and administrative legal aspects developed, the success of the practices presented among the population/employees and the impact that the measure has had on the most vulnerable groups of people.
2. Applicability, replicability and scalability. (It will be valued from 0 to 5 points). The possible implementation of the initiative in other geographical areas or social sectors and ease of scalability both at the city level and at the national or international level will be assessed.
3. Environmental impact assessment. (It will be valued from 0 to 5 points). It will be valued through data, studies or estimates that allow verifying the environmental impact (reduction of CO2 emissions, nitrogen oxides, particles and other pollutants, reduction of noise levels...).
4. Relevance in impact and contribution to Sustainable Mobility. (It will be scored from 0 to 5 points). The way in which the dissemination of the mobility action has been carried out among the target population and the media echo that the measure has had in the media and its contribution to sustainable mobility will be assessed.

Second prize, for the application of technology and innovation to promote sustainable mobility:

1. Originality and innovative character. (It will be scored from 0 to 10 points). Innovative aspects of the new technologies used or of the digitization processes that have been implemented will be valued.
2. Overall quality of the initiative and coherence. (It will be scored from 0 to 10 points). The quality of the project presented will be assessed, as well as the technical and administrative legal aspects developed, the success of the practices presented among the population/employees and the impact that the measure has had on the most vulnerable groups of people.
3. Applicability, replicability and scalability. (It will be scored from 0 to 5 points). The possible implementation of the initiative in other geographical areas or social sectors and ease of scalability both at the city level and at the national or international level will be assessed.
4. Environmental impact assessment. (It will be scored from 0 to 5 points). It will be assessed through data, studies or estimates that are attached to the project and that allow this impact to be verified.
5. Relevance in impact and contribution to Sustainable Mobility. (It will be scored from 0 to 5 points). The way in which the dissemination of the mobility action has been carried out among the target population and the media echo that the measure has had in the media and its contribution to sustainable mobility will be assessed.

Published on 11 October 2022.