CES4Kids: Co-creation of Sustainable Mobility
The Challenge
City planners and mobility experts from all over the planet have a common challenge on their hands: to change the mobility habits that have been embedded in society over the last 50 years since the massification of the private vehicle. Every year enormous efforts and resources are devoted to mobility awareness projects that focus primarily on today's drivers. More often than not, these initiatives leave out a significant segment of the population. Youth!
Therefore, understanding children and youth preferences and priorities is key to accelerate the indispensable transition towards a sustainable mobility system, and ultimately towards more liveable cities. Not only because they are a significant part of society, but because they are the generations who will inherit our planet.
Society must answer to the need of empowering new generations and providing them with skills, knowledge and understanding to respond to any challenge that the sustainable transition may bring forth, as well as the ability to seize all opportunities that will arise from it. Sustainable transition would only become a reality through the joint effort of well-informed, involved, receptive and prepared individuals.