Optifarm: Smart delivery of local food products

Digital platform Optifarm is Etsy for local farmers

Product Details

Maturity

Commercialised

Challenge Area addressed

Accessibility & Inclusivity

Optifarm's digital local food delivery platform plays a key role in the ecosystem. It connects local food producers with retail customers, supporting local economies and ensuring that fresh, locally sourced products reach consumers easily. Customers can pick up fresh food in smart refrigerated lockers or at a pick-up point, and last-mile delivery is also supported. By promoting sustainable farming practices, it reduces the environmental impact of food production. The platform promotes community engagement and strengthens relationships between stakeholders. Using digital channels, it facilitates efficient communication and collaboration. These activities contribute to a more resilient, self-sustaining ecosystem in line with the principles of environmental, social and economic sustainability.