In the wake of climate change, many people want to change their travel habits but find it difficult to take the first step. Nudgd created Smart Travel Habits – the digital mobility platform to make sustainable travel choices easy.
Smart Travel Habits is based on insights from behavioural science and uses nudging as a tool. With smart and timely nudges, the platform helps create new behaviours and habits through targeted and tailor-made messages.
Smart Travel Habits uses the fresh-start effect. This means that it uses the strong potential for behaviour change at new beginnings, for instance when people start a new job. The entire process is measured to evaluate the impact of the user’s sustainability investment.
Municipalities and workplaces use Smart Travel Habits to help their citizens, employees, visitors, etc., travel more sustainably and close the gap between intention and action.