NUDGD: Smart Nudges Mobility

Smart Nudges Mobility: A cost-efficient tool that uses timely nudges, grounded in behavioural science, to guide costumers towards climate-friendly travel habits, enhancing both health & environment.

Supported by: EIT Urban Mobility

Product Details



Challenge Area addressed

Future Mobility


Pollution Reduction

Introducing Smart Nudges Mobility - costumers personal guide to sustainable travel in the era of climate change! 

Leveraging insights from behavioural science, the platform nudges costumers towards eco-friendly transport options, making it easy to adopt sustainable habits. 

Experience the power of the 'fresh-start effect', especially potent during life transitions like starting a new job. The entire process is measured to evaluate the impact of the user’s sustainability investment.

Municipalities and workplaces trust us to bridge the gap between intention and action for their communities. Join the movement towards a greener future and see tangible benefits.

Some results: 

  • 43 % of the users reported that the platform made them change, or plan to change, to a more sustainable mode of transport
  • A Swedish region reduced car travel among the employees by 14%

Embrace sustainable travel with Smart Nudges Mobility today!