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Active Mobility Future Mobility Multimodality Pollution Reduction
Digital Mobility Hub, Behavior Change, Nudging, Sustainable Travel Habits, Modal Shift, Micromobility

Product client

Municipalities, Companies



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Product end user

Citizens, Employees, Students

In the wake of climate change, many people want to change their travel habits but find it difficult to take the first step. Nudgd created Smart Travel Habits – the digital mobility platform to make sustainable travel choices easy.

Smart Travel Habits is based on insights from behavioural science and uses nudging as a tool. With smart and timely nudges, the platform helps create new behaviours and habits through targeted and tailor-made messages.

Smart Travel Habits uses the fresh-start effect. This means that it uses the strong potential for behaviour change at new beginnings, for instance when people start a new job.  The entire process is measured to evaluate the impact of the user’s sustainability investment.

Municipalities and workplaces use Smart Travel Habits to help their citizens, employees, visitors, etc., travel more sustainably and close the gap between intention and action.

Value Propositions

Smart Travel Habits is a cost efficient and scalable tool using smart and timely nudges to help people succeed in creating more climate-friendly travel habits in their everyday life.

Patents, Trademarks or other certificates

EU Word Trademark 018134474: SMART NUDGES EU Figurative Trademark 018134486: [Elephant logo]

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