The Hague-The Netherlands: Improving sustainable journeys to the beach

How do we improve the in-city customer journey to the main Scheveningen recreational area by modes of sustainable transport on peak days? 

Scheveningen beach is a highly popular recreational area, especially on nice weather and event days. On these peak days, large amounts of visitors can be a challenge (think of crowded public transportation and long traffic jams).  

More sustainable customer journeys to and from Scheveningen beach.

We want users of sustainable modes of transportation (public transportation, shared mobility and bicycles (e-bike, cargo bike, normal bike) to experience the trip to the beach area to be as easy, accessible and pleasant as possible. This includes removing all identified barriers we can address. This with the objectives to incentivise beach goers to travel sustainably and to improve clean and safe ways of transportation between Scheveningen and the rest of the city. This is part of the municipal objective for citywide climate neutral mobility by 2030.

Specific indicators of success are solution-specific and are expected to be suggested in challenge applications. The following ways to measure success are suggested:

• Identified problems in the customer journey that can be addressed both physically, and/or by signaling and/or online solutions
• Improved attractiveness of sustainable travel on aforementioned route
• People using the solution find it helpful in their customer journey
  
• Concrete and realistic (in terms of implementation and costs) suggestions to improve sustainable traveling between the Hague centre and Scheveningen.

We look for solutions that have (indications of) a CO2 reduction potential in complete lifecycle, not just the user phase.

We are not looking for:

• Mobility-as-a-service apps as a solution
• Electric scooters as a solution

Published on 8 March, 2023.