Empowering multimodal mobility through incentives and data
The Challenge
Cities worldwide are grappling with increasing levels of air and noise pollution, traffic congestion, and road accidents. In parallel, more citizens are facing chronic health issues due to inactive lifestyles. With urban environments becoming more complex, local authorities are tasked with encouraging the use of sustainable modes of transport like walking, cycling, and public transport. However, promoting this shift and efficiently monitoring its progress require innovative tools and approaches.
The Solution
To tackle urban challenges like pollution and congestion, Lecce (Italy) and Braga (Portugal) implemented innovative solutions promoting sustainable mobility. Citizens were incentivised with economic rewards for choosing eco-friendly transport options - walking, cycling, public transport - redeemable at local shops. This approach fostered greener travel habits and boosted the local economy.
In parallel, data monitoring tools helped city authorities make data-driven decisions. By collecting travel data from GPS, bike sensors, and beacons, cities could track mobility patterns in real time, informing future policies and investments.
The solutions included:
- Pin Bike’s gamification and rewards system, encouraging multimodal behaviours through data integration from multiple sources.
- TIM Urban Genius Platform, which provided multisource monitoring of mobility data, helping cities visualise transport flows and assess mobility initiatives.
This combined approach successfully integrated sustainable transport modes into the cities’ systems, creating a data-driven framework for smarter urban planning.
