Jonna sources premium used e-bikes from companies which are then refurbished and sold to consumers and businesses (re-leasing). Jonna's partners are large B2B fleets operating benefit bike programs and direct dealers/brands.

Used e-bikes are resold to end buyers with a new purchase experience with inspection protocols, transparent consumer info on production guarantees that still exist, as well as offerings for service and insurance.

Jonna's e-bikes come with guarantees, which is why they only source e-bikes with electronics that can be verified and which are known to last for a long time.