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Active Mobility Creating Public Realm
gamification, green mobility, incentive platform, public transport, cycling, CO2 saving, smart city

Find out Implementation budget of this Best Practice

Start of operations

Year 2019

Scale of operations area

Beyond Metropolitan Area

Duration

Permanent

Application Locations

Kelsterbach (Germany) , Rüsselsheim (Germany) , Meiningen (Germany) , Prenzlau (Germany) , Königstein im Taunus (Germany) , Nidderau (Germany) , Bergheim (Germany) , Schweich (Germany) , Gladbeck (Germany) , Eschborn (Germany)
Best Practice essentials
The Challenge

The challenges we face in municipalities and cities?


  • Low participation of citizens in the transportation transition.
  • Lack of knowledge about the incentivization of behavioral changes.
  • Lack of current data basis for scientifically based infrastructure decisions.
  • No comparable mobility and climate protection KPIs for municipalities and cities to be able to compare the progress, impact, and also the cost of measures against benefits.
  • Very limited human and financial resources in the municipalities for the implementation of the traffic and energy transition. Installations are dependent on public funding. When the funding programs expire, the municipalities often have to discontinue the projects. Once achieved goals evaporate again.
The Solution

Climate-Taler Gamification for Increased Citizen Participation

The Climate-Taler responds to a problem of behavioral economics: Knowledge about climate change does not change habits. If this knowledge brings a direct benefit, it motivates sustainable action for climate protection. Citizens earn Climate-Taler in a playful way and can exchange them for valuable regional services and products. This creates a connection between municipal climate protection and local economic promotion. We also circumvent bans and renunciations and promote the local economy.

The willingness to participate enables meaningful data evaluations, which are needed for costly infrastructure decisions.

Basic Insights

  • Modal split by the number of tracks per calendar week.
  • Modal split by distances travelled per calendar week.
  • Diurnal curve on workdays per mode
  • Average distances travelled per person per day
  • Average trip distance per mode and day
  • Share of users per CO2 emissions category


Customized insights

  • Passenger count per station
  • Changepoint OD matrices
  • Customized OD matrices
  • Passenger count per public transport line
  • Catchment areas


Cost Reduction for Permanent Participation
Reduction of costs by up to 90% compared to a White Label version for large cities. Participation for an annual flat rate from 4,800 € is possible. Municipalities receive a professional marketing package from outdoor advertising, information flyers to press templates and digital data dashboards.

End user involved

Type of end user: Citizens, local merchants, City administration, Climate protection manager, Mobility manager

Find out more about End user feedback, Impact and Lessons learnt of this implementation

Lead operator
Organisation name

Blacksquared GmbH

Organisation type

Business - Startup

Other entities involved in the implementation
Organisation name

Kreisstadt Bergheim

Organisation type

Public Authority - City

Organisation name

Eschborn

Organisation type

Public Authority - City

Organisation name

Meiningen

Organisation type

Public Authority - City

Organisation name

Nidderau

Organisation type

Public Authority - City

Organisation name

City of Königstein im Taunus

Organisation type

Public Authority - City

Organisation name

Verbandsgemeinde Schweich

Organisation type

Public Authority - City

Organisation name

Gladbeck

Organisation type

Public Authority - City

Organisation name

Kelsterbach

Organisation type

Public Authority - City

Organisation name

MOTIONTAG GMBH

Organisation type

Business - Startup

Organisation name

Rüsselsheim

Organisation type

Public Authority - City

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