The following solutions were implemented:
- achieving 600 rush hour avoidances per working day by rewarding desired mobility behaviour;
- encouraging bicycle use using the RingRing app, with which one could earn credits per kilometre cycled;
- encouraging the use of ebikes for commuting for longer distances;
- encouraging working from home; and,
- marketing & communication promotion.
Part of the initiative was to encourage use of the Cycle Superhighway, known as ‘RijnWaalpad’ in Dutch, which opened in 2015 and links Arnhem and Nijmegen via an uninterrupted 17km cycle route. This is a good way to commute as it improves health and well-being and reduces the use of the private car during rush hour.
Travelers were supported by a reward in the form of credits. This approach is more concerned with changing travel and driving behaviour through communication, marketing and information (soft measures) and by offering and encouraging the choice for other forms of mobility (hard measures). Giving (monetary) rewards is less prominent and the approach is aimed as much as possible at stimulating mobility alternatives such as cycling and public transport, working from home, traveling at a different time and via a different route.
The payment to service providers was made on the basis of results: a graduated scale linked to the percentage achieved of the result target. In addition, the service providers received a fixed amount per month for project management. For participants a maximum amount of 270 euros per person could be awarded.